That's a good question that doesn't get asked often enough.
Wooldemar is a co-creation of the Woolman team members. We are a group of IT- and marketing professionals who wanted to vent out some ideas. Wooldemar was a great way to make good use of the inspiration we posses.
Do you like it? Great, that's great news! We like you too.
If not, tell us why and we'll make sure we're cooler and more awesome next time you see us in action.